Samsung has announced the 2026 edition of its flagship startup incubation programme, Samsung Mobile Advance (SMA), inviting Indian startups to participate. The programme, launched by Samsung R&D Institute Bangalore and Samsung R&D Institute Noida, offers up to $50,000 in grant funding without any equity stake. This initiative aims to foster innovation in mobile technology.
Key Highlights
- Samsung SMA 2026 invites Indian startups
- Offers up to $50,000 in grants
- No equity or ownership taken
- Focus areas include AI, health, and wearables
- Apply by June 30, 2026
Programme Details and Focus Areas
The SMA 2026 programme is part of Samsung's global Open Innovation initiative, which began in India in 2023. It seeks startups working in diverse fields such as artificial intelligence, extended reality, security, health, and wearables. The goal is to integrate innovative solutions into Samsung's mobile ecosystem, potentially impacting millions globally.
According to Mohan Rao Goli, Managing Director and CVP at Samsung R&D Institute Bangalore, SMA reflects Samsung's commitment to open innovation. 'We aim to co-create the future of mobile experiences by combining startup ingenuity with Samsung's R&D strength,' he stated. Kyungyun Roo, Managing Director at Samsung R&D Institute Noida, emphasized the importance of cultural and technological synergy in selecting partner startups.
Application and Selection Process
Startups must submit a detailed six-month Proof of Concept (PoC) proposal by June 30, 2026. Samsung's expert panel will review these proposals in July. Shortlisted startups will be invited to a Pitch Day in September, where they will present their ideas to a jury of Samsung leaders. Final selections will be announced post-Pitch Day, and the incubation phase will begin in October.
| Phase | Date | Description |
|---|---|---|
| Application Deadline | June 30, 2026 | Submit PoC proposal |
| Review Period | July 2026 | Proposal evaluation |
| Pitch Day | September 2026 | Present ideas to jury |
| Demo Day | October 2026 | Showcase PoC outcomes |
Programme Announced
Samsung invites applications
Application Deadline
Submit PoC proposals
Pitch Day
Shortlisted startups present ideas
Demo Day
Final PoC presentations
Frequently Asked Questions
The programme offers up to $50,000 in grants.
No, Samsung does not take any equity or ownership.
Startups can send applications to startup.connect@samsung.com.
Startups interested in participating in Samsung Mobile Advance 2026 should prepare their proposals and apply before the June 30 deadline. This is an opportunity to gain financial support, mentorship, and access to Samsung's extensive product ecosystem. For further details, visit Samsung's official website or contact the provided email address for inquiries.